MOWALOLA. Skip to content Shop Shop New Arrivals All Tops Bottoms Accessories Other New Arrivals Log in. Country/region Afghanistan (AFN ...Mowalola is a powerfully desirous marque: the ingeniously-gartered Zoom-call-with-benefits, pants-down jeans and skirt; the crotch-hands shorts, pants, and skirts; the Insert Disc Here dress (how...A soundtrack created by her close musical friends and collaborators blares out, playing over a film created with Jordan Hemingway, Jamie Reid and Yves Tumor, and filling the open space. At its centre, a collection of Mowalola suit-clad mannequins are poised at musical instruments, rooted to the ground with tar.Feb 27, 2024 · British designer Mowalola Ogunlesi’s eponymous brand sits at the top of the list for some consumers. She’s a creator who isn’t afraid to take risks, shake the table, and change the narrative ... Mowalola ltd. Puff Puff Trucker. Puff Puff Trucker. Regular price£50.00 GBP. Regular priceSale price£50.00 GBP. Unit price/ per. Sale Sold out. Tax included. ColorRedVariant sold out or unavailableBlueVariant sold out or unavailableGreenVariant sold …This came just moments after her New Balance 90/60 collaboration, and a range of Bratz dolls inspired by her and her aesthetic, dropped. For Hypebeast Diaries, Mowalola explains what the dolls ...Presenting an array of bootleg graphics that pay tribute to the Big Apple. U.K.-based designer Mowalola has returned to the London Fashion Week calendar to debut a New York-inspired Fall/Winter ...Mowalola debuted her first runway collection, “Psychedelic” in 2017. (Photo credit: Ruth Ossai, courtesy of @mowalola / Instagram) It was also a celebration of music, which is so intrinsic to Ogunlesi’s work. Her loud, club-ready collections have been inspired by the likes of Nine Inch Nails, Prodigy and Lil’ Kim, as well as Nigeria’s ...Mowalola Ogunlesi, known for her powerful and sexy designs, will stage her debut solo show for Spring/Summer 2023, marking her return to the catwalk after a three-year hiatus.Jun 29, 2020 · Mowalola Ogunlesi is a 25-year-old Nigerian-British woman who Kanye West tapped to head the Yeezy Gap design team. Mowalola's Globalized Glow-Up: From issue #32 of 'Hypebeast Magazine': The artist behind the eponymous fashion brand invites you to enter her world: “There’s no bouncer checking IDs.”Mowalola has done it again (in a good way). For the label's Fall/Winter 2023 runway show, titled "Dark Web," designer Mowalola Ogunlesi explored "techno-apocalyptic tones," signature risqué codes ...Women. Mowalola. Browse LN-CC® exclusive selection of Mowalola handbags for women with unique designs. Register to get 10% OFF your first order.Sep 18, 2023 · Mowalola Ogunlesi Apologizes Following Backlash Over Use Of Saudi Arabian Flag On Miniskirt The British designer is known for pushing boundaries and forming provocative designs but, this time she ... Reset. Availability. In stock (61)In stock (61 products) Out of stock (16)Out of stock (16 products) In stock (61)In stock (61 products) Out of stock (16)Out of stock (16 products) Price. The highest price is £850.00Reset. From.Mowalola RTW Fall 2023. Mowalola RTW Fall 2023 Image Credit: Giovanni Giannoni/WWD Mowalola RTW Fall 2023. ad. Close Try Again. Verify it's you To help keep your account secure, please log-in again.Mowalola SS23 perfects Y2K sexy with the lowest of low-rise bottoms, micro mini skirts, Regina George 'fits, and even a New Balance sneaker collaboration.In a new image posted to West's Instagram Stories on Wednesday, Censori appears in a Mowalola WET Shirt, an exclusive on the Yeezy website. The architect and model kept it provocative in the ... Mowalola Spring 2023. Mowalola Spring 2023. Image Credit: Courtesy of Ik Aldama. Mowalola Spring 2023. Mowalola Spring 2023. British designer Mowalola Ogunlesi’s eponymous brand sits at the top of the list for some consumers. She’s a creator who isn’t afraid to take risks, shake the table, and change the narrative ...United States. Results per page. 48. 96. Previous. 1. Next. Find every Mowalola item all in one place. Browse a huge selection of pre-owned fashion items at the online reseller Vestiaire Collective.mowalola. When Nigerian-born designer Mowalola Ogunlesi’s BA collection hit the Central Saint Martins runway last June, it was impossible not to sit up and pay attention. Entitled ‘Psychedelic’ and taking inspiration from 70s and 80s Nigerian rock music, she described her debut as a celebration of the black African male: his culture ...Alongside the collection itself, SS23 sees Mowalola debut a new collaboration with New Balance, resulting in the Mowalola x New Balance 90/60. Set to launch in Fall 2022, the silhouette is designed with memories of “sweat-hazed dancefloors” and “days on the run,” according to the press release.Mowalola Spring 2023. Mowalola Spring 2023 Image Credit: Courtesy of Ik Aldama Mowalola Spring 2023. ad. Close Try Again. Verify it's you To help keep your account secure, please log-in again.MOWALOLA dropped the waist to the pubic bone, barely covered nipples with MOWA-branded chest rigs and revealed the buttocks at the rear for a cheeky wink to the audience. This was met with sex symbols throughout, as bondage belts climbed the ladder-length legs of waist-high leather boots, while much of the collection looked as if …Take a closer look at the sneakers above and peep the campaign down below. Priced at $180 USD, the Mowalola x New Balance 90/60 is now available at Mowalola’s official web store . Aside from the Mowalola collaboration, New Balance is working on a new iteration of the 990v3 with JJJJound after dropping the new 990v6 …British designer Mowalola Ogunlesi’s eponymous brand sits at the top of the list for some consumers. She’s a creator who isn’t afraid to take risks, shake the table, and change the narrative ...Mowalola's Globalized Glow-Up From issue #32 of ‘Hypebeast Magazine’: The artist behind the eponymous fashion brand invites you to enter her world: “There’s no bouncer …Sep 19, 2023 · Inspired by Mowalola Ogunlesi ‘s own personal experiences and connection to nightlife, the silver Beats Solo3 Wireless headphones bear her first initial proudly as a bold, graphic “M” sits on top of the familiar Beats logo. Mowalola’s moniker makes another appearance as its etched along the headband for a slight graffiti effect ... London-based Nigerian fashion designer Mowalola Ogunlesi has apologized after stirring a backlash online for showcasing a miniskirt with a print of the Saudi Arabian flag in her Spring 2024 ...Mowalola ltd. Puff Puff Trucker. Puff Puff Trucker. Regular price£50.00 GBP. Regular priceSale price£50.00 GBP. Unit price/ per. Sale Sold out. Tax included. ColorRedVariant sold out or unavailableBlueVariant sold out or unavailableGreenVariant sold …12 December 2018. Campbell Addy. Campbell Addy. It’s an awfully rainy afternoon in Dalston, and London’s latest luminary, Mowalola Ogunlesi, is sitting in her studio flat dressed in SKAir tracksuit bottoms and an Iron Maiden T-shirt. Mowalola ltd. Medium Bundle Bag. Medium Bundle Bag. Regular price£650.00 GBP. Regular priceSale price£650.00 GBP. Unit price/ per. Sale Sold out. Tax included. ColorYellowVariant sold out or unavailableMangoVariant sold out or unavailablePinkVariant sold out or unavailable. Jun 27, 2022 · Alongside the collection itself, SS23 sees Mowalola debut a new collaboration with New Balance, resulting in the Mowalola x New Balance 90/60. Set to launch in Fall 2022, the silhouette is designed with memories of “sweat-hazed dancefloors” and “days on the run,” according to the press release. Jun 17, 2023 · Mowalola Ogunlesi est née à Lagos au Nigeria. À l'âge de 12 ans, elle étudiera Outre-Manche dans un pensionnat de Surrey, un compté situé au sud-ouest de Londres. La jeune Lagosienne finira par suivre le parcours de ses parents, à savoir la mode. En effet, sa grand-mère Elizabeth Okuboyejo était une entrepreneuse de mode tandis que sa ... Feb 19, 2023 · Presenting an array of bootleg graphics that pay tribute to the Big Apple. U.K.-based designer Mowalola has returned to the London Fashion Week calendar to debut a New York-inspired Fall/Winter ... Out of stock. $259.70. Mowalola. Faux-leather Straight-leg Pants - Black. From D-2. Out of stock. Showing 48 of 64. Shop Mowalola at Lyst to discover a wide selection of the latest clothing, shoes and accessories. Prices start as low as $74. Aug 25, 2020 · 25 August 2020. The news of the YZY Gap partnership announced earlier this summer was all anyone in fashion could talk about. The excitement escalated, however, when it was learned 25-year-old Lagos-born designer Mowalola Ogunlesi would be the design director of Kanye West's latest project. Given her new high-profile position, Ogunlesi's work ... Mowalola's Globalized Glow-Up: From issue #32 of 'Hypebeast Magazine': The artist behind the eponymous fashion brand invites you to enter her world: “There’s no bouncer checking IDs.”Mowalola | Spring Summer 2020 by *** | Full Fashion Show in High Definition. (Widescreen - Exclusive Video/1080p - LFWM/London Fashion Week Men’s)WATCH: In The Studio: Mowalola. READ MORELESS. By Essence ·Updated February 27, 2024. The British designer has shifted the cultural zeitgeist with her boundary-pushing collections inspired by the ...Bratz Dolls - Mowalola Designer M Doll JADE Designer Collector Doll. SALE. $149.95 $179.95. or make 4 interest-free payments of $37.49 AUD fortnightly with More info. SKU: MGA-0077. Add to Cart. Share.3 of 3. Beats. Beats is teaming up with Nigera-born, London-based fashion designer Mowalola for a new pair of over-ear headphones. The collaboration is centered on Mowalola’s impact on the city ...Mowalola Ogunlesi’s BA graduate collection presented at Central Saint Martins in 2017 put the young designer on everybody’s radar. That particular collection was an unapologetic celebration of African masculinity and sexuality imbued with political outcry and an irrevocable urge to protest. Since then, the Nigerian-born designer has shown ...WAWA Follow Mowalola:Website - mowalola.com Instagram - www.instagram.com/mowalola/?hl=en Twitter - twitter.com/MOWALOLA_ Credits:Director: @odunsitheengineV...25 August 2020. The news of the YZY Gap partnership announced earlier this summer was all anyone in fashion could talk about. The excitement escalated, however, when it was learned 25-year-old Lagos-born designer Mowalola Ogunlesi would be the design director of Kanye West's latest project. Given her new high-profile position, Ogunlesi's work ...100% Leather 8" length x 12" height x 2"widthSep 18, 2023 · Mowalola Ogunlesi Apologizes Following Backlash Over Use Of Saudi Arabian Flag On Miniskirt The British designer is known for pushing boundaries and forming provocative designs but, this time she ... About Mowalola. Born to two Nigerian fashion designers, Mowalola Ogunlesi moved to the UK and attended a boarding school in Surrey when she was 12. The London-residing designer went on to complete ...Mowalola Launches Her Anarchic London Exhibition With the Help of Skepta and Yves Tumor. At the beginning of Mowalola Ogunlesi’s first runway show, staged back in … YZY MOWALOLA WET BODYSUIT $20 YZY PODS $20 VULTURES 1 VINYL VULTURES 1 CD . HYPEBEAST MAGAZINE 33 $20 Choosing a selection results in a full page refresh. ... Mowalola | Spring Summer 2020 by *** | Full Fashion Show in High Definition. (Widescreen - Exclusive Video/1080p - LFWM/London Fashion Week Men’s)In a new image posted to West's Instagram Stories on Wednesday, Censori appears in a Mowalola WET Shirt, an exclusive on the Yeezy website. The architect and model kept it provocative in the ...Availability. In stock (20)In stock (20 products) Out of stock (5)Out of stock (5 products) In stock (20)In stock (20 products) Out of stock (5)Out of stock (5 products) Price. The highest price is £850.00Reset. From. To.WATCH: In The Studio: Mowalola. READ MORELESS. By Essence ·Updated February 27, 2024. The British designer has shifted the cultural zeitgeist with her boundary-pushing collections inspired by the ...Enter the visionary world of fashion designer Mowalola Ogunlesi in the latest episode of Hypebeast Diaries. In this instalment, we follow Mowalola as she unv...1 Bratz x Mowalola Special Edition Designer Felicia Fashion Doll, red pleather 'MTV' zip up jacket and skirt with Mowalola logo, white star-shaped ‘5 STAR' pleather top, mesh black 'VENOM' dress, 'CODE' sunglasses, ‘GLAM GECKO BUNDLE’ bag, ‘POISON PLEASER’ platform boots, knee-high socks, brush, dress form, doll stand, and certificate ...Feb 19, 2023 · Presenting an array of bootleg graphics that pay tribute to the Big Apple. U.K.-based designer Mowalola has returned to the London Fashion Week calendar to debut a New York-inspired Fall/Winter ... MOWALOLA. Finger Jacket. Finger Jacket. Regular price£500.00 GBP. Regular priceSale price£500.00 GBP. Unit price/ per. Sale Sold out. Tax included. SizeXSVariant sold out or unavailableSVariant sold out or unavailableMVariant sold out or unavailableLVariant sold out or unavailableXLVariant sold out or unavailable. Nigerian-born, London-based, world-renowned fashion designer, Mowalola Ogunlesi—and the cutting-edge imprint that bears her name—utilize the exaggerated proportions and sculpted pod midsole of the New Balance 9060 for a fast-paced, film-inspired, on foot pursuit through the streets of Los Angeles. The Peninsulist meets Nigerian fashion designer Mowalola in her self-described "wicked, sexy and chaotic" exhibition Silent Madness. It's on at Greenwich Pen...MOWALOLA dropped the waist to the pubic bone, barely covered nipples with MOWA-branded chest rigs and revealed the buttocks at the rear for a cheeky wink to the audience. This was met with sex symbols throughout, as bondage belts climbed the ladder-length legs of waist-high leather boots, while much of the collection looked as if … Looks from Mowalola Ogunlesi's s-s 23 collection. But let’s take a step back. As reported by W magazine, both of Mowalola Ogunlesi’s parents are fashion designers, as was her Scottish grandmother, who, after marrying Ogunlesi’s grandfather, moved to Nigeria in the 1960s. There, she launched a fashion label using locally produced fabrics. Meet Mowalola Ogunlesi, the British-Nigerian Designer Kanye West Hired to Lead the Yeezy Gap Design Team. Mowalola Ogunlesi is a 25-year-old Nigerian-British woman who Kanye West …Directed by Mowalola Creative Direction: sham & OdunsiA.I.: Kingcon2k112D Animation & Direction: Fahd's Universe3D Animation & Direction: Felipe Bolivar3D An...Mowalola ltd. Medium Bundle Bag. Medium Bundle Bag. Regular price£650.00 GBP. Regular priceSale price£650.00 GBP. Unit price/ per. Sale Sold out. Tax included. ColorYellowVariant sold out or unavailableMangoVariant sold out or unavailablePinkVariant sold out or unavailable.Mowalola's Globalized Glow-Up: From issue #32 of 'Hypebeast Magazine': The artist behind the eponymous fashion brand invites you to enter her world: “There’s no bouncer checking IDs.”Mowalola Ogunlesi is a talented Nigerian-British fashion designer known for her distinctive and provocative style. Born in 1995 in Lagos, Nigeria, she spent her formative years in the vibrant city before moving to London to pursue her passion for fashion. Early Life and Education Mowalola Ogunlesi is a Nigerian-British fashion designer known for her …Nigerian designer Mowalola made her long-awaited return to London Fashion Week for Fall/Winter 2023 with a seemingly apocalyptic runway show held at a former university building-turned-art gallery.. Titled “Dark Web,” the collection utilized “the epicentre of capitalism” as its backdrop, merging slouchy NY-style sportswear with …Born to two Nigerian fashion designers, Mowalola gained traction in the fashion industry with her avant-garde, provocative and bold designs. The London-based designer held her first show at London Fashion Week in 2019, which attracted the attention of artists and designers including Drake, Solanage, Kim Jones and Skepta.. Besides the …From Mowalola’s pelmet mini skirts to Instagram’s booty shots, fashion’s new focus on buttock cleavage is a pop-culture phenomenon with a political backbone. By Julia Hobbs. 12 August 2019. Dior at Paris Fashion Week 1996 Shutterstock.Blue 'Burglar Wear' Lounge Pants. $219 $365. Mowalola. Black Tailored Blazer. $537 $910. Mowalola. Blue Two-Pocket Faux-Leather Pants. $218 $560.Mowalola Ogunlesi, known for her powerful and sexy designs, will stage her debut solo show for Spring/Summer 2023, marking her return to the catwalk after a three-year hiatus. Confirmed to Vogue Business that she’s also …Mowalola AW23. On the floor of Mowalola’s AW23 show – staged in an air hanger-style exhibition space in central London – was a behemoth vinyl sticker bearing some kind of Hans Holbein-style illusion (he painted macabre, trick-of-the-eye skulls in portraits of Henry VII). It set the tone for a dark and at times twisted collection that ...Feb 19, 2023 · Mowalola has done it again (in a good way). For the label's Fall/Winter 2023 runway show, titled "Dark Web," designer Mowalola Ogunlesi explored "techno-apocalyptic tones," signature risqué codes ... Jun 27, 2022 · Elsewhere, items sport intentionally restricted arms, alluding to what it means to be stolen, with nods to submission and kidnapping. The Spring/Summer 2023 show also gave a first look at Mowalola ... About Mowalola. Born to two Nigerian fashion designers, Mowalola Ogunlesi moved to the UK and attended a boarding school in Surrey when she was 12. The London-residing designer went on to complete ...Women. Mowalola. Browse LN-CC® exclusive selection of Mowalola handbags for women with unique designs. Register to get 10% OFF your first order.Feb 19, 2023 · The Nigerian designer’s triumphant return to LFW was one to watch. Nigerian designer Mowalola made her long-awaited return to London Fashion Week for Fall/Winter 2023 with a seemingly apocalyptic runway show held at a former university building-turned-art gallery. Titled “Dark Web,” the collection utilized “the epicentre of capitalism ... London-based Nigerian fashion designer Mowalola Ogunlesi has apologized after stirring a backlash online for showcasing a miniskirt with a print of the Saudi Arabian flag in her Spring 2024 ...Mowalola Fall 2023 Ready-to-Wear. Photo: Filippo Fior / Gorunway.com. Explore Collection. The complete Mowalola Fall 2023 Ready-to-Wear fashion show now on Vogue Runway.After the initial wave of curiosity passed, attention turned to Mowalola Ogunlesi, the 25-year-old Nigerian-British designer West had chosen as design director for the collaborative endeavor. It was an announcement that brought new attention to Ogunlesi and her eponymous brand, Mowalola, as evidenced by the 10-fold increase in Google …MOWALOLA. Skip to content Shop Shop New Arrivals All Tops Bottoms Accessories Other New Arrivals Log in. Country/region Afghanistan (AFN ...Mowalola - Greatest Magazine Issue 07. Mowalola - Greatest Magazine Issue 07. Regular price£16.00 GBP. Regular priceSale price£16.00 GBP. Unit price/ per.Mowalola Launches Her Anarchic London Exhibition With the Help of Skepta and Yves Tumor. At the beginning of Mowalola Ogunlesi’s first runway show, staged back in …Drip CityMowalola Ogunlesi and David Killingsworth • 2020 • Nigeria/UK • English • 5 minsAn animated film inspired by the worlds of gaming and simulated figh...Jul 1, 2020 · Gap is one of America’s most iconic fashion brands. But still considerably under the radar is Mowalola Ogunlesi, who subtly announced herself as the Design Director of their new partnership. Hailing from Lagos, the 25-year-old is a newcomer — she debuted her first collection at Central Saint Martins (CSM) only three years ago — but that ... Bratz x Mowalola is a line of Bratz dolls released in December 2022. Bratz characters Jade and Felicia have received a head-to-toe makeover by Mowalola, complete with ultra-detailed, head-turning looks and the signature Bratz twist. In designing the dolls, the Mowalola team drew inspiration from their favorite Bratz collections from the past 21 …
MOWALOLA. Mean Girl Tank Mean Girl Tank Regular price £60.00 GBP Regular price £100.00 GBP Sale price £60.00 GBP Unit price / per . Sale Sold out Tax included. Size XS Variant sold out or unavailable S Variant sold out .... Tyson boxer
Mowalola Ogunlesi is a 25-year-old Nigerian-British woman who Kanye West tapped to head the Yeezy Gap design team.M Letter M Meaning Of Mowalola Imaginative, intense, sensitive and hard working, those are all traits defining you if your name has a M in it. Once you get involved in a relationship you consistently spend a considerable amount of time and effort so it can flourish. There is also a tendency to have a superior attitude with your partner.From Mowalola’s pelmet mini skirts to Instagram’s booty shots, fashion’s new focus on buttock cleavage is a pop-culture phenomenon with a political backbone. By Julia Hobbs. 12 August 2019. Dior at Paris Fashion Week 1996 Shutterstock.Mowalola Ogunlesi, a Nigerian-born, London-based fashion designer, known for her non-traditional, diverse, and silhouette-inspired designs recently earned online backlash for launching her collectionMowalola is a 27-year-old Nigerian designer who has been making waves in the fashion industry with her collaboration with New Balance and her archetypal collection for Paris Fashion Week. Learn about her age, her …1 Bratz x Mowalola Special Edition Designer Jade Fashion Doll, mesh yellow ‘STAR LAVA’ dress with red pleather stars, pleather 'ILLUSION' mini dress, crop pleather 'CARTOON' zip up jacket, 'MOWAMAMI' sunglasses, ‘KILLER CAT BUNDLE' bag, platform sandals, knee-high socks, brush, dress form, doll stand, and certificate of authenticity. ...Mowalola officially returned to London for Spring/Summer 2024. While off-schedule and landing way out by London City Airport, designer Mowalola Ogunlesi showed …Mowalola's Globalized Glow-Up From issue #32 of ‘Hypebeast Magazine’: The artist behind the eponymous fashion brand invites you to enter her world: “There’s no bouncer …London-based Nigerian fashion designer Mowalola Ogunlesi has apologized after stirring a backlash online for showcasing a miniskirt with a print of the Saudi Arabian flag in her Spring 2024 ...October 28: Mowalola shares in-box pictures of Mowalola x Bratz Jade. November 1: The first copy of Bratz Flaunt Your Fashion is found in stores. November 2: Walmart listings for the Mowalola x Bratz dolls are posted early. They are taken down a few days after. November 4: Bratz Flaunt Your Fashion is officially released.Mowalola Ogunlesi is a 25-year-old Nigerian-British woman who Kanye West tapped to head the Yeezy Gap design team.Jun 27, 2022 · Elsewhere, items sport intentionally restricted arms, alluding to what it means to be stolen, with nods to submission and kidnapping. The Spring/Summer 2023 show also gave a first look at Mowalola ... Between sets at her Fashion For Relief show in London last week, Naomi Campbell was spotted wearing a simple white halterneck dress by Nigerian designer Mowalola Ogunlesi, featuring a scarlet-red bullet wound on the front. The dress has been widely lauded as a powerful political statement on gun violence, but to avoid any …MOWALOLA. Mean Girl Tank Mean Girl Tank Regular price £60.00 GBP Regular price £100.00 GBP Sale price £60.00 GBP Unit price / per . Sale Sold out Tax included. Size XS Variant sold out or unavailable S Variant sold out ... Mowalola ltd. Puff Puff Trucker. Puff Puff Trucker. Regular price£50.00 GBP. Regular priceSale price£50.00 GBP. Unit price/ per. Sale Sold out. Tax included. ColorRedVariant sold out or unavailableBlueVariant sold out or unavailableGreenVariant sold out or unavailable. Feb 7, 2022 · Mowalola Ogunlesi once asked. In recent years, Ogunlesi’s iconic world of dynamics within fashion has stormed the international art scene. Her world is defined by a long list: 70’s rock, music, motocross jackets, leather, skin, psyched Mowalola AW23. On the floor of Mowalola’s AW23 show – staged in an air hanger-style exhibition space in central London – was a behemoth vinyl sticker bearing some kind of Hans Holbein-style illusion (he painted macabre, trick-of-the-eye skulls in portraits of Henry VII). It set the tone for a dark and at times twisted collection that ...HATS – MOWALOLA ... MOWALOLAM Letter M Meaning Of Mowalola Imaginative, intense, sensitive and hard working, those are all traits defining you if your name has a M in it. Once you get involved in a relationship you consistently spend a considerable amount of time and effort so it can flourish. There is also a tendency to have a superior attitude with your partner.mowalola. When Nigerian-born designer Mowalola Ogunlesi’s BA collection hit the Central Saint Martins runway last June, it was impossible not to sit up and pay attention. Entitled ‘Psychedelic’ and taking inspiration from 70s and 80s Nigerian rock music, she described her debut as a celebration of the black African male: his culture ....